That’s the question we asked ourselves before reshaping our national sales team — and it’s what guided every decision behind the new structure.
Because we know operators need more than a name on a business card. You need someone who understands the pressures of compliance, the urgency of delivery, the reality of regional routes — and who can back it up with real support, not just promises.
Our newly structured sales team is designed to do just that: combining deep local insight with coordinated national support to help you plan, purchase, and perform with confidence.
A National Sales Team That Feels Local
We’ve created a clear, focused structure that gives you direct access to people who know your region and your operation. Every area is supported by dedicated Business Development Managers and Account Managers, with a national Sales Operations Specialist working behind the scenes to keep everything running smoothly. And we’ve aligned this setup closely with our national service team, so your experience stays consistent from first conversation to daily operation.
“This shift isn’t about looking back — it’s about being ready for what’s next.”
In NSW and the ACT, our National Sales Manager Sara Clark leads a growing team — including Brendan Godber, who brings years of after-sales experience into his new BDM role, alongside Account Managers Logan Hoser and Karl Rogan. Each one brings a strong understanding of what local operators need.
In Victoria, South Australia and Tasmania, long-time sales leader Peter Verbrugge steps into a Business Development role with Robert Smart joining as Account Manager — pairing deep relationships with fresh, customer-first energy.
Across Queensland and the Northern Territory, Paul Lancaster continues to support a wide range of customers, with a new BDM appointment coming soon.
And in Western Australia, our experienced General Manager Mike Kennedy works closely with Scott Lane — who blends operations and business development to support WA’s unique landscape of operators.
→ Discover how VDI’s national service team supports operators beyond the handover.
Why Experience Still Matters
“While our newly structured team brings together over 235 years of combined industry experience, this shift isn’t about looking back — it’s about being ready for what’s next.”
— Sara Clark, National Sales Manager
Recent appointments like Logan Hoser and Robert Smart have brought new energy and insight to the team, while respected leaders like Peter Verbrugge and Mike Kennedy continue to offer decades of knowledge and support.
“It’s the mix of practical expertise and forward focus that makes the difference,” Clark says. “We’re asking better questions earlier, anticipating challenges, and supporting operators across every stage of the journey.”
Meet the team behind VDI’s future-focused fleet support. Not pictured: our dedicated WA sales and service team.
A Timely Shift for a Changing Market
With more zero-emission tenders on the table and national operators seeking support across multiple states, we knew we had to be more than just well-placed — we had to be well-prepared.
“Customers are looking for more than a good deal — they want partners who can deliver at scale, without losing the local touch,” says Clark. “This structure gives us both: the ability to act locally, and the coordination to deliver nationally.”
Driven by Values, Delivered by People
This restructure is a practical expression of our values — the ones that shape how we operate day to day. DRIVEN: Dedication, Responsibility, Innovation, Value, Excellence and Nurture.
“Those values are baked into how we work,” Clark explains. “Dedication to long-term relationships. Innovation in how we train and onboard. And Nurture in how we support each other and our customers over time.”
